Would you hire someone named Hunter Park? How about Connor B. Stottlemyre? Would you hire Levi Pettit? Do you even know who these people are?
Hunter Park and Connor Stottlemyre were arrested for making death threats against black students at the University of Missouri. Both were college students at other universities. Levi Pettit, also a college student, was the young man caught on camera shouting a racist university chant. In short, all three were caught demonstrating how the infestation of racism in our society is far from eradicated. At a time when social media enables us to show the entire world who we are, the three mentioned are among the thousands every year who decide to show the entire world their absolutely worst selves. Mind you, Mr. Pettit didn't actually know what he was sharing with the world when he chanted that he would watch a black man get lynched before letting that black man become a member of his fraternity. Someone ratted him out. Actually, someone ratted out every fraternity member in that chapter, but Pettit was the one actually caught on camera.
As someone who interviews college students and experienced professionals for employment in a highly diverse work environment, I appreciate the opportunity that social media provides in gathering information about someone about whom I may have to make a decision. If someone has a couple of selfies standing in front of his proudly displayed confederate flag and pictures of him chugging from a "40 ounce" at his fraternity's "Compton Throwdown", I don't really care if he's got a 4.0 gpa in a major directly related to a job opening I may be trying to fill. They are more likely to be a liability to my business than they would be an asset and, as such, would get the polite "thank you for considering us" letter. Frankly, I believe that the needs of business in confirming the character of its job applicants presents an opportunity for those African American students who experience episodes of racism on campus.
The failings of Messrs. Park, Stottlemyre and Pettit are findable in any Internet search. An employer can consult likely hundreds of services that execute background checks on applicants. But the demonstrations of campus racism that become widely known likely represent the proverbial tip of the proverbial iceberg as I suspect that for every incident that was reported, there are dozens that go unreported. Levi Pettit was caught on camera demonstrating his fraternity's tradition of racism, but he certainly wasn't the only one engaging in the chant. The racist slurs shouted from the balcony of a fraternity house at a black girl walking to class likely will not be widely reported even if she complains to campus authorities and the actual perpetrator will remain generally anonymous beyond the confines of the campus. But if the girl uploads the incident (who, what, when & where to the extent available) to a site that tracks such activity, both the school and the fraternity's national headquarters can be notified. Eventually, a searchable database is created that could be made available to employers who may want to screen on information beyond the gpa and campus extracurriculars every applicant chooses to selectively disclose. Such a site provides an additional constructive means for students of color to respond to incidents of racial animosity and may compel those inclined to engage in such behavior to think twice if they plan on a career in the mainstream of business.
Of course, there are practical issues to consider in maintaining such a site, but they aren't much different than those associated with any social media property. Whatever the issues, I think that such an idea is worth serious consideration.